Major League Soccer kicked off in the US over the weekend, with TV coverage here provided by Sky Sports.
Frank Lampard and Steven Gerrard will be adding Premier League glamour to proceedings later in the summer but Robbie Keane remains the kingpin from last year’s campaign and LA Galaxy’s MVP was on the mark on opening weekend with this top class strike…
Orlando City, whose off field boss Paul McDonough will feature in a forthcoming interview on Sport for Business got their first game of the season, in their first season as a club off to a flying start in front of 62,500 at the Citrus Bowl. On the field the team needed a late equaliser from Kaka to secure a draw with fellow newcomers New York City but the team who just signed Sean St Ledger have created a buzz around the sports mad state of Florida that was a match for any over the weekend.
The League also announced a new multi year, multi million partnership with Audi who take over from parent brand Volkswagen as the official automotive partner and launched this TV ad to mark the occasion…
“Audi’s partnership with MLS parallels the aggressive, challenger spirit of the two brands,” said Loren Angelo, Director of Marketing, Audi of America.
“Audi remains committed to soccer and raising the profile of the game in the United States. Last year the league’s attendance hit an all-time high. As a major supporter of the sport globally, we’re looking forward to cultivating the enthusiasm of soccer stateside and driving participation of the sport in a new way.”
US Eye – MLS Kick Off
