Red Bull have long shown a midas touch when it comes to adventure and the zeitgeist and their latest video colaboration with Mountain Biker Matt Jones is another winner.
Ireland is well equipped physically to cater for mountain biking in a sports tourism capacity and the annual Red Bull Foxhunt in Rostrevor, County Down is an event that both captures the imagination and portrays the island in a favourable light.
Some of the footage in this video is incredible and just makes you want to get out on your bike.
