This is the remarkable story of how the University of Nebraska Volleyball programme set about creating a world record attendance at one of their games.
92,003 supporters packed into the Nebraska Memorial Stadium in Lincoln, Nebraska to watch the team and enjoy an experience that they will remember forever.
Great sport has the power to do that and great women’s sport perhaps even more so.
The Sport for Business coverage of Women in Sport, including our Podcast series is supported by Lidl and it was a launch of new research into attendance that allowed us to chat with Lyndsay Peterson who was an integral part of this achievement.
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