Volleyball Ireland has just revealed a new logo, brand identity and website that represents a break from traditional sporting body branding.
The branding project came about following a competition run in collaboration between marketing agency Branding Sport and Sport for Business, which led to one sports body being given a full brand makeover.
The VLY. Concept puts Volleyball itself, rather than the administrative body that governs it, to the forefront. Using an abbreviation rather than an acronym is a key differentiator that stands Volleyball Ireland out from the crowd.
“Our primary role is to govern and promote the sport, and when you have a sport like Volleyball, it makes sense to put it at the front and centre of everything you do,” said General Manager Gary Stewart.
“It shows we are proud of our game and what it represents. The sport is our brand and we want to celebrate that.”
The branding project came about following a competition run in collaboration between marketing agency Branding Sport and Sport for Business, which led to one sports body being given a full brand makeover.
“We discovered that Volleyball in Ireland has a really interesting story to tell,” added Patrick Murphy of Branding Sport.
“On top of that, the team at Volleyball Ireland were very keen to develop a standout brand identity for a sport that is full of colour, energy and vibrancy. We’re very happy that the new identity delivers against the ambitions of Volleyball Ireland and is a fresh start in promoting the sport in a modern, energetic way that we believe will appeal to the right audience.”
Coinciding with the brand launch is the introduction of a new website developed by former International player and current Dublin Volleyball Club star Cillian Bracken of Vine Digital Ireland. The website, like the brand, puts volleyball first and foremost with more focus on club activity and participation opportunities.
Here an exclusive interview with Gary Stewart and Patrick Murphy on the work that went into the branding and more…
Sport for Business Partners
