The best of Women’s sport will feature prominently on TV screens this weekend.
TG4 will show five and a half hours of a triple header of Finals from the Tesco Homegrown sponsored National League in Ladies Football.
This will be followed up on Sunday night when the Irish Women’s soccer team take on the United States in a pre-World Cup friendly in San Jose, California with Setanta Sport broadcasting live coverage of the game.
Sponsor competition will be tense in the Ladies football as the favourites for the Division One title Cork are sponsored by Supervalu but that is an increasing challenge for brands as they look to get a foothold in sport either at team or tournament level.
Sponsorship will also be prominent in the Irish Soccer coverage as we understand Continental Tyres will be the broadcast sponsor of the live coverage starting at 7-45 on Setanta.
