The IRFU has scored among the top ten most trusted brands in Ireland according to a new reputation survey published yesterday.
The Rugby Governing Body came 7th of 100 organisations who were tested against a panel of 5,000 in the RepTrak survey conducted by the Reputations Agency.
It saw an increase in its reputation score from 74.9 to 77.6 (out of 100) in a calculation based on a number of different metrics including leadership, reputation, citizenship and innovation.
The GAA came 25th dipping from 73.8 to 71.9 though the timing of the survey across January and February would not favour the Association and this figure would likely be much higher if done in summer.
The FAI came in 90th but will take heart from a substantial rise in its figure from 46.7 to 53.3, an increase bettered only by Ryanair over the last 12 months.
Other brands deeply involved in sport in Ireland also recorded increases in 2015 over 2014 including Independent News and Media VHI Healthcare, Three, SSE Airtricity, Allianz, Aviva, Sky, Liberty Insurance, Irish Life, Glanbia, Diageo, RTÉ, Aer Lingus, Nissan, Tourism Ireland, Cadbury and Ford.
Kellogg’s, Volkswagen, Toyota and An Post all featured in the Top 10 alongside the IRFU, with Google topping the list on a score of 84.4.
