Lifestyle’s Munster Social Call

Everybody’s an expert in social media, or so you’d believe, but Munster Rugby and Lifestyle Sports, in partnership with Adidas are putting fans to the test by inviting them to create the way in which the new alternate kit for next season will be launched.

In a world where content is king, and nobody knows all the answers, somebody from within the wide and diverse Irish social media ‘family’ will get a chance to show their mettle.

There will be expert guidance from Life Style Sports and adidas’ award winning creative digital teams, each launch idea will be refined and polished at a digital masterclass taking place in Thomond Park on July 5th.


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“Whether you’re a celebrated graffiti artist or simply blazing a trail on Snapchat, we are going to hand the new Munster Rugby alternate jersey over to the most creative Munster supporters and watch the ideas flow,” said Lifestyle Sports Marketing Director Debbie Byrne.

“This signals an innovative step for Life Style Sports and Munster Rugby’s partnership and an amazing opportunity for Munster supporters looking to stand out from the crowd.”

Each unique jersey reveal will go live on July 10th, announcing the arrival of the new alternate jersey in different ways throughout the day.

The access won’t stop on launch day either as the team of social influencers will be given access to back room area, players and management through the season in order to create a body of work that will help the brands to reach further and the ambitious individuals who win through to make a real name for themselves.

To enter the competition to launch the 2017/18 Munster Alternate jersey go to or check out Life Style Sports’ social channels @LifestyleSports1 on Facebook;  @lifestylesports on Twitter and @lifestylesports on Instagram.


Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.


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