Paralympics Ireland have announced Nestlé Cereals as the official ‘Breakfast Partner’ of the 2024 Irish Paralympic Team.

The partnership aims to encourage the nation to “Bring the Cheer” and support the team at the upcoming games in Paris this summer.

Fronting the campaign are Tokyo Paralympians para-cyclist Richael Timothy and para-table tennis champion Colin Judge whose introduction to the Games was a unique experience devoid of fans and support.

They are both working towards the Games in Paris where fans, friends and family will be able to attend and cheer them on.

Nestlé Cereals will roll out special cereal boxes, featuring both Ambassadors, offering fans the opportunity to win a chance to bring the cheer and support the athletes at the Games in Paris.

In a first for the brand, boxes will also carry a message of support to the team ‘as Gaeilge’.

“We are delighted to come on board as the official “Breakfast Partner” for the Irish Paralympic Team and to play our part in supporting them as they prepare for one of the biggest events in the global sporting calendar,” said Jennifer Walsh, Country Manager, Nestlé Cereals (pictured above right with the ambassadors and Lisa Clancy, Vice Chair of Paralympics Ireland)

“It is undoubtedly a once-in-a-lifetime opportunity with our athletes putting it all on the line, to represent our country at this year’s event.”

“They have spent months and years preparing for this, putting in thousands of hours of dedication behind the scenes, and have endured many challenges along the way, battling to overcome obstacles and all so they can represent their country at the highest level and to the best of their ability.”

“Moments like this remind one of the importance of support and what a crucial role it plays and how it can make such a positive difference.”

“We as a nation understand the positive impact of support and for this year’s Games, we are encouraging the country to really get behind our athletes.”

“It is important that we collectively lend our support, “Bring the Cheer” and show them that we are all there with them as they compete on the biggest stage.”

“If you haven’t yet made your plans, start doing so now and “Bring the Cheer” as we prepare for Paris 2024 with Team Ireland.”

“We are delighted to announce this sponsorship with Nestlé Cereals,” added Stephen McNamara, CEO of Paralympics Ireland.

“Having our Para Athletes represented on Nestlé’s instantly recognisable cereal boxes around the country provides fantastic visibility for disability sport.”

“Our athletes competed in Tokyo in front of empty stands away from friends, family and supporters. This partnership will help to “Bring the Cheer” and provide the extra energy that they need to deliver on the biggest stage this summer.”

 

Sport for Business and Paralympics Ireland are hosting a special morning event to mark 100 days until the Paralympic Games on Monday, May 22nd.  This invitation event for Sport for Business members will give a real insight into how sport is opening up dialogue within business and society about inclusion.  If you are interested drop and email to rob@sportforbusiness.com marked ‘100 Days Event.’

 

 

Paralympics Ireland are one of more than 40 Governing Bodeis of Sport in Ireland that are full members of the Sport for Business community.

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