We are now beyond the halfway point of this year’s Sport for Business PwC 30 Under 30, with the addition of Lizzie Hurley of Three Ireland as our 19th nominee.

Over the next 30 days, we will highlight individuals nominated by their peers who are making a mark on the business of sport and who have the potential to become industry leaders of tomorrow.

This year’s list is as strong as ever with representatives from sporting bodies, agencies, education and major sponsors.

2024 is the ninth year of publication and former ‘alumni’ are in leading roles not only in Ireland but across global sport.

We will shortly begin a new Podcast series talking to those who have gone before in the eight years leading up to this and on Friday, June 7th we will gather the 2024 cohort as a group at the offices of PwC in Dublin to meet up for the first time.

Who do you think should join this year’s list? Nominate your colleague or peer here.




Lizzie Hurley, Three Ireland

Lizzie Hurley is a Sponsorship and Brand Activations Manager at Three Ireland.

She joined Three in July 2022 and works across its primary sponsorship assets of the 3Arena, 3 Olympia, Electric Picnic and Chelsea Football Club.

Three has been absent from the sporting scene for a while but recently demonstrated with the Chelsea x Aware partnership in the #TalkMoreThanFootball campaign with Andy Townsend, that they have not gone away.

Hurley graduated with a First Class Honours Degree in Marketing Innovation and Technology from Dublin City University spending an internship with Paddy Power before moving on to Press Up Hospitality Group ahead of the switch to Three.




Mark Loughman, British Olympic Association

Mark Loughman is an eCRM Executive at the British Olympic Association.

He has played a key role in reshaping Team GB’s engagement strategy since joining the Association at the end of 2022. His implementation of Salesforce has led to a remarkable 140% increase in Team GB’s database size during non-Olympic periods.

Having gained work experience with Triathlon Ireland and Bray Wanderers, he gained a Bachelors Degree in Computer Science and Linguistics at Trinity College.

The draw of sport was strong though and he completed a Masters Degree in Sport Business and Innovation from Loughborough University London before working in data analysis at Surrey Cricket and then joining Team GB.




Daniel Culliton, Gymnastics Ireland

Daniel Culliton is an Event Executive with Gymnastics Ireland having come through the Sport Ireland Aspire Graduate Programme.

He gained his undergraduate degree in International Commerce from UCD but went straight into the UCD Masters in Sports Management Programme which he graduated from into the world of Covid lockdowns and the impact they had on sport.

He has now been at Gymnastics Ireland for more than 3 years assisting in the delivery and management of national and soon-to-be international events with the Northern European Championships coming to Dublin in September 2024, an event in which Daniel will be the main point of contact for competing federations.

He is a qualified Football Referee and was part of a group during his Masters Programme that established Backroom Sports Management Solutions, a not-for-profit group offering advice and guidance to smaller sporting groups.




Michelle Davoren, Wilson Hartnell

Michelle Davoren is a Senior Account Manager with the Sports Sponsorship and Marketing team at Wilson Hartnell, and since joining the team last year, has been a critical member of the team helping to bring to life some of the most memorable sports content and campaigns in Ireland.

Playing a role in both strategic leadership, as well as part of client management and creative execution of campaigns, Michelle has worked closely with partners including Guinness, Carlsberg, Electric Ireland, and AIB and helped to achieve award-winning work in their fields.

Before joining Wilson Hartnell she was a Press and Communications Officer with the Green Party.

Along with her role on the sports sponsorship team, Michelle is also a member of the Wilson Hartnell DE&I committee.

An athlete herself, Michelle has represented Dublin at senior level in Ladies Football, and currently still plays for the senior women’s football team with Kilmacud Crokes.

She is a graduate of UCD with a Bachelors Degree in English and a Masters in Environmental Policy and public Policy Analysis,




Regan McFarland, Irish FA

Regan McFarland is a Marketing and Commercial partnerships Officer at the Irish FA.

She works collaboratively with some of the biggest brands in the world – McDonalds, Adidas, EE, Chase Bank and more.

Her ability to navigate and manage complex partnerships is evident daily and she has built a great professional rapport with clients.

She also implements marketing plans across various projects including the M&S holiday camps, Electric Ireland shooting stars programmes and Irish FA Tours. 

A graduate of Ulster University with a Bachelors Degree in Marketing and a Masters in Business in Technology, she joined the Irish FA in August 2022



Paul Carr, Basketball Ireland

Paul Carr is the Grants and Participation Manager at Basketball Ireland.  He joined the Governing Body as a  Development and then a Sports Inclusion Development Officer in 2019, moving down from his native Donegal where he had been working in schools and clubs to develop the sport.

He graduated from The Institute of Technology Tralee (now Munster Technological University) with a degree in Health and Leisure with Sports Development and returned to education in 2021 securing a Masters in Sports Management from UCD.

Paul took on the inclusion side of the governing body, ensuring a voice would be heard from everyone through a 4 year inclusion strategy while creating a new Club Mark in Basketball Ireland to develop clubs further.

In his latest role he continues to work towards developing the sport further.




Naomi McGregor, Movetru

Naomi McGregor is the Founder of Movetru, a multi-award-winning start-up in the Sports Tech and Physiology sector.  The wearable tech allows individuals or teams to monitor and customise their biomechanics to prevent or rehabilitate injury.

McGregor is a graduate of Queens University Belfast with a Masters Degree in Engineering.

Her inspiration for injury prevention came from a knee injury that stalled a promising ballet career but was difficult to diagnose and then heal.

It is an inspiring story and she is an impressive storyteller.




Luke Minogue, LineUp Sports

Luke Minogue joined the Line Up Sports Graduate programme in 2023 where he has progressed to an athlete management role and currently supports over 10 athletes in their off-field lives.

He also manages all the company’s communications including a newsletter with over 1300 subscribers, and Line up Sports social and digital channels which continue to grow with industry-relevant content and showcasing the work they do in sponsorship and brand consultancy.

He is a Graduate of UCD’s Sport and Exercise Management Degree course.

Luke is a scratch golfer and has a desire to further grow the commercial side of the game for Irish players including his partner Lauren Walshe who plays on the Ladies European tour.



Sarah Kerrigan, TroubleOnAPegLeg

Sarah Kerrigan is an advocate and trailblazer for inclusion working across several different voluntary committees including the SportsAbility Forum in Dun Laoghaire Rathdown, the Carlow Local Sports Partnership and the National Sports Executive Committee of the Irish Wheelchair Association.

She has worked with Swim Ireland and many other Local Sports Partnerships creating more awareness and visibility of people with a disability being physically active.

She runs social media campaigns using her Trouble on a Peg Leg handle and is an engaging speaker.

She is a graduate of UCD with a Degree in Sports and Exercise Management and is certified in S&C Training for Special Populations from Setanta College.




Lucy Byrne, KickStat

Lucy Byrne is the founder of KickStat, a sports technology company developing a fan engagement application for supporters of women’s football.

The application will provide real-time updates, in-depth analysis and exclusive commercial content tailored to the women’s game.

Through the use of artificial intelligence, the application will capture insights on fan behaviour and analytics, powering partnered football clubs with the ability to leverage such data on their fanbase and generate new commercialisation opportunities.

She has a Commerce degree from UCD and is currently working towards completing an MSc in Entrepreneurship and Innovation at Trinity College Dublin.

She is also currently Chairperson of the first official Ireland Women’s National Team Supporters Club.

She has recently completed the Enterprise Ireland New Frontiers Phase 1 programme in TU Dublin.




Rob Browne, Sigmoid HQ

Rob Browne is a co-founder of Sigmoid Sports, an indoor golf venue, apparel and management company based in Sandyford in Dublin.

After obtaining his Degree in Sports Management, with a specialisation in Sports Marketing, Strategic Planning, and Event Management from UCD, Rob joined Five Iron Golf in New York, where he played a pivotal role during a significant expansion phase, experiencing the launch of three new locations in Chicago, Baltimore, and Philadelphia.

As a key member of their marketing team, he spearheaded the development of diverse partnerships and activation opportunities.

In 2021, he completed an online course in Sustainable Business Strategy from Harvard Business School Online and returned to Dublin with Platinum Sports management before establishing Sigmoid Sports with Dave Kearney.



Dara Keenan, Core Sponsorship

Dara Keenan is a Client Manager at Core Sponsorship. He joined Core in August 2021, starting in Spark Foundry and then moved to the Sponsorship practice in June 2023.

He works across several sports and sponsorship clients for brands and property owners, including all four Rugby provinces and Dun Laoghaire-Rathdown County Council.

He holds a BCL in Law with Politics and an MSc in Sport Management, both from UCD and is currently studying for the European Sponsorship Diploma.

In 2017 he was a winner in The Irish Times Debating Competition, won previously by Dara O’Brian and Marian Finucane, with Mary Robinson and Michael D. Higgins as previous finalists.




Emily Hyland, Clubspot

Emily Hyland is the Digital Marketing and Events Manager at ClubSpot.

Having started in a marketing role when she joined the company in September 2022, she played a pivotal role in the launch of a new area of the business and for the first 6 events helped customers of the club software system raise over €1 million.

She is now leading that team and has a target to help Irish sports clubs raise over €5m in 2024 through fundraising events.

She graduated from Trinity College Dublin with a primary degree in Business, Management and Marketing before gaining a Masters in Digital Marketing from the UCD Michael Smurfit Graduate Business School.




Tye Adamson, Boylesports

Tye Adamson is a Sponsorship Executive at BoyleSports where he is currently preparing for the BoyleSports Irish National at Fairyhouse over the Easter Weekend.

He joined the company in June 2023 having worked with the GAA and at Croke Park as part of their graduate programme, for 14 months.

While there he worked on GAAGO live broadcasts – assistant producing events, and dealing with talent.

He graduated from the Technological University of Dublin with a Degree in International Business and German in 2020.




Sean Casserly, Australian Grand Prix Corporation

Sean Casserly is a Commercial Partnerships Account Manager at the Australian Grand Prix, Corporation and is fresh today from staging the race over the weekend.

Responsible for roles in Sales, Strategy, and Delivery and working with clients including McDonalds, Canadian Club, Diageo, Campari Aperol, TCL, San Pellegrino, Ford, and Shell among others he has been with the organisation since last January.

Casserly spent a year with Onside Sponsorship prior to heading down under and has also worked with Druid Sport and as a research assistant with AFL Europe.

A graduate of UCD’s Sports and Exercise Management Course and with a Masters from the Global Institute of Sport, he is a great example of talented young Irish professionals spreading their wings around the world.




Meabh McGovern, THP

Meabh McGovern is an Account Manager with Thp, she has been working with the business in a full-time capacity since 2021, but before that, she had worked as part-time staff since 2016 at live events.

It has been and will continue to be a busy period with her playing a key role in delivering hospitality across the events at the Aviva Stadium from the Guinness Six Nations to the FAI matches coming up.

Popular among her peers and customers, Maebh is 25 years old and has been promoted multiple times since starting in the business.

She is a key player in managing Official Hospitality for the IRFU and FAI, the two largest sports hospitality offerings in the country.

Over the last 12 months, she has managed accounts such as Vodafone and Diageo, as well as delivering Guinness Six Nations, Bank of Ireland Summer Series, 2024 UEFA Euro Qualifiers, the KPMG Women’s Irish Open and Amgen Irish Open, the Rugby World Cup, and more.

She is a graduate of the University of Galway where she earned a Law Degree.



Kieran Jackson, Olympic Federation of Ireland

Kieran Jackson manages the Team Ireland social media accounts and has been key to creating a vibrant online presence for the team as the Olympic Games approach this summer.

As a current elite athlete, he combines his insights as an athlete with his professional and academic experience to bring social media followers along with the team on the Olympic journey.

Prior to joining the Olympic Federation of Ireland in June 2022

Kieran graduated with a Master’s Degree in Digital Marketing from the University of Galway and also holds a primary degree in Exercise and Health Fitness from the University of Limerick



Emma Collopy, Pinergy

Emma Collopy is a Marketing Executive at Pinergy. She re-joined the team in 2023 after spending an internship with them in 2022.

She has brought fresh energy and thinking to the company’s sponsorship properties and was instrumental in the successful delivery of the Pinergy sponsorship of the Munster v Crusaders game in Pairc Ui Chaoimh in early February.

She graduated with a Primary Degree in Marketing from the University of Limerick in 2023 and is putting her education and her previous experience to good use.



Billy Morris, Bohemian FC

At the age of only 23, Billy Morris has been working at Bohemians since November 2022. In just over a year, he has been promoted from Club Administrator to Operations Coordinator.

He is a crucial component of the off-field team and is essential to the smooth running of game-day operations, ticketing and membership.

In addition, he acts as a key manager for the academy and senior women’s team.

After graduating with a degree in International Relations from DCU he completed the UCD Sport Management Masters programme in June 2022.




Who do you think should join this year’s list? Nominate your colleague or peer here.



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