Northern Ireland’s premier football cup competition has a new title partner for the next 10 years.

Clearer Water has agreed to be the main sponsor of the Irish Football Association’s Challenge Cup, more commonly known as the Irish Cup.

The Larne-based water company has signed a long-term partnership deal with the Irish FA and the competition will be known as the Clearer Water Irish Cup through to 2033, making it one of the longest single partnership agreements in irish sport.

“This is a fantastic moment for Clearer Water,” said Ross Lazaroo-Hood, Global CEO/Co-Chairman and Co-Owner of the company.

“The Irish Cup is steeped in heritage and a huge part of Northern Irish football. We’re delighted to become its title partner.”

“This long-term deal will not only increase our partnership portfolio but, more importantly, it enables us to work with an organisation that supports its communities like we do and will also connect Clearer Water to fans and their teams through this prestigious and historic football competition for the next 10 years.”

Clearer Water will also be partnering on sustainability and product development initiatives with the Irish FA.

“The company’s ethos of producing water that helps people is to be celebrated and with a long term commitment in place we’re looking forward to working with the team over the coming years to raise the profile of the brand and the Clearer Water Irish Cup,” added Stephen Bogle, Head of Sales and Marketing at the Irish FA.

Clearer Water supplies water which is drawn from a deep aquifer and naturally filtered through cretaceous limestone formed 400 million years ago as part of the famous Antrim Plateau.

Bottled on-site at its manufacturing plant at Magheramorne, just outside Larne, it is a perfectly balanced PH 7.8 alkaline spring water rich in essential minerals.

Apart from producing premium, traceable and ethical bottled water from its base at Magheramore, just outside Larne, Clearer Water also prides itself as a socially responsible employer and champions a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people.