It is always one of the most popular series we run through the year and our listing of 30 Under 30 Young Leaders of Tomorrow for 2021, in association with our friends at PwC, starts today.

Over the coming six weeks we will highlight 30 young leaders that are making a mark within the Business of Sport in Ireland. They will be drawn from sports administration, sports sponsorship sports media and other areas. Our ambition is the creation of a network of people making a real difference within our industry.

They will join the 100 who have been nominated over the past four years and there is still time to nominate someone you feel might be a good addition. How to nominate someone you know for our list.



Partnership Accounts Manager at the FAI

Gus Lewis has played a significant role in the FAI Commercial Team since joining in 2018.

As a Partnerships Account Manager, he is responsible for working with the FAI’s partners to ensure a strong return on their investment in Irish Football, and in supporting their marketing objectives through pro-active planning, strong client engagement, and developing creative activations.

He has worked on some of the biggest sponsorships in the country, including Three’s primary partnership of the Republic of Ireland Senior International Teams up until 2020, and has and will play a key role on Senior International Matchdays in Aviva Stadium.

he graduated with a Bachelor of Commerce Degree from UCC and has since completed the Masters in Sports Management from UCD.

Gus previously worked with Dublin agency Teneo before joining the FAI and has also volunteered on Matchdays with the Heineken Cup in rugby.


Sport for Business Partners