Vicky Tyas is the Commercial and Marketing Director at Golf Ireland. She took up the role in February of this year at a crucial time for the sport in its transition to a single governing body covering both the Men’s and Women’s sport.
With the JP McManus tournament next year, the Open Championship returning to Northern Ireland in 2025 and the Ryder Cup coming back in 2027 this promises to be a decade in which Ireland is at the centre of the Golf world.
Prior to landing in Ireland, she spent a decade in sponsorship and rights management in London and Australia, including as Head of Partnerships with Cricket New South Wales.
Bringing that experience to bear within Golf at a time when it has surged in popularity as a participation sport, one of the winners of the pandemic, will give her a high profile role within the way in which sport is presented in the coming years.
Check out the others who have so far joined the list right here.
This is the ninth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.
We are proud to do so this year with a new partner in AIG, an organisation that have pledged their commitment to equality in their partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.
They are drawn as before from the worlds of leadership, partnership, storytelling and performance.
We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.
This year once more, to keep things fresh we will introduce at least 30 per cent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.
The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.
They are part of making the role of women in sport unexceptional by being exceptional in what they do.
“A powerful and influential network of information and collaboration”
Sport for Business Partners