We are only days away now from our special event on Future Proofing Irish Sport in 2026, taking place on Wednesday, June 10th, on the Grangegorman Campus of Technological University Dublin.
Attached below is the final running order and the full list of speakers who will guide us into tomorrow and beyond.
We are excited to stage an event that will shape how we see the future on the pitch, with the fans, for sports, and more.
Date: Wednesday, 10th June 2026
Location: Grangegorman Campus, Technological University of Dublin
Time 09:30 to 13:30
Running Order
09:30 Arrival, Coffee, Light Breakfast and Networking
10:00 Welcome and Introduction from Rob Hartnett of Sport for Business and Dr Kieran Collins of TUD
10:10 Future Proofing Performance
Speaking on how technology impacts the way games are prepared for and played…
Sarah Hawkshaw, Irish Women’s Hockey Captain and Operations Director of Danu
Colin Morrissey, Co-Founder and VP EMEA and Strategic Partnerships at Orreco
10:40 Future Proofing Sport
Fireside Interview with Jason Smyth, Winner of 21 Gold Medals at the highest level of Global Paralympic Sport, and now a Performance Architect
11:05 Future Proofing Engagement
Speaking on the impact of technology and data on how we consume sport as fans, and how sport engages us as fans
Jill Downey, Managing Director of Core Sponsorship
Trev Keane, Founder of Feenix
11:30 Coffee Break and Networking
11:50 Future Proofing Practically
Three Case Studies from the World of Sport and Technology
Kevin Quinn, CEO of Tennis Ireland, discusses how working with Bearing Point as a partner has led to insight‑led KPIs, executive dashboards, and responsible AI, which are helping to shape Tennis Ireland’s strategy.
Clare Kenny of TicketCo on how Revenue generation and Data management create alignment between sporting bodies and their fans
Sean O’Connor of SportsVisio, the AI and computer-vision platform that turns any game into automated stats, insights, and highlights for 250+ clients in 16 countries.
12:20 Future Proofing Demographically
Speaking on the Demographic Change that is coming like a freight train, impacting how we plan for facilities and participation.
Benny Cullen, Director of Research and Innovation at Sport Ireland.
12:40 Future Proofing Ethically
Speaking on the Ethics of AI and Technology in Sport
Professor Fiona Chambers, award-winning, globally renowned academic leader and founder in sport, innovation, and education, and a two-time TEDx Speaker.
Paddy Murphy, Specialist Sports Lawyer, heading up the Sports Law practice at Ogier
13:05 Voices From the Floor
A Guided Conversation with Rob Hartnett and Kieran Collins, drawing together the strands of this session and enabling insights from those in attendance to express their views on Future Proofing Sport
It will be an event you do not want to miss, but we have a limit on the number who can attend.
The Final Remaining Tickets are now on sale for an event which will help to light the way in which Sport and Technology are developing together
“AI and data are no longer future concepts in sport, they are already reshaping how organisations operate, compete and connect,” said Rob Hartnett, Founder of Sport for Business. “This conference will bring together those leading that change and those looking to understand how best to engage with it.”
“Sport has always been an early adopter of innovation, and AI is simply the next evolution of that,” said Dr Kieran Collins of TUD. “The real opportunity lies in how we integrate data into decision-making in a way that enhances performance while maintaining a strong ethical framework.”
The conference is part of the ongoing Sport for Business series of events designed to explore the intersection of sport and wider societal and commercial trends.
TUD, Sport Ireland, Technology Ireland Digital Skillnet, Coire, Ogier, Feenix Group, Sportsvisio, Tennis Ireland and TicketCo, are full members of Sport for Business.
If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.
Image Credit: Sport for Business
ABOUT SPORT FOR BUSINESS
Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies, and public institutions through high-quality content, events, and insights.
Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.
Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practices, and make better-informed decisions. It positions sport not just as entertainment but as a vital contributor to Ireland’s social and economic fabric.
Find out more about becoming a member today.
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