Sarah O’Connor was promoted this year from Head of Sport to Deputy CEO at Wilson Hartnell, one of the most influential communications and sponsorship agencies in the country.

She has been a key player in winning and servicing clients at the highest end of the sporting partnership ranging from AIB and Guinness to Sports Direct, Electric Ireland, and the Olympic Federation of Ireland.

She is also a nominated Director at Golf Ireland

O’Connor was the original CEO of the Federation of Irish sport and moved over to Wilson Hartnell in 2015. Her original background was as a solicitor with Arthur Cox.

See who else has been named on the list alongside Sarah O’Connor by clicking on the image below.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.