Sinéad O’Keeffe is the Commercial Director of Cork GAA and Páirc Uí Choimh and one of the most senior women working in the Association.

She was promoted to the role in August 2021 having joined the organisation in the previous year, almost to the day that the country shut down in the face of Covid.

Despite that blow she has extended the Sports Direct partnership with the County Teams and we understand will shortly be announcing a number of new partnerships.

She had been a Business Development Manager at the Aviva Stadium and subsequently worked in the Charity sector with the Irish Heart Foundation, Irish Guide Dogs for the Blind, the Irish Cancer Society and Enable Ireland.

A graduate of the University of Limerick with a Masters and an Undergraduate Degree in Business, marketing, Economics and Tourism, this is her first appearance on the Sport for Business AIG 50 Women of Influence List.



See who else has been included so far on the list for 2023

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf, and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.