Eimear O’Sullivan is the Corporate Affairs Director of Lidl Ireland & Northern Ireland, and her work is central to the company’s influence in Irish sport, especially in Ladies’ Gaelic football.
With a Bachelor of Commerce from University College Dublin (UCD), she entered Lidl via its Graduate Management Development Programme and, over time, moved through roles in marketing, public relations, and communications, in Ireland and in Washington DC, before assuming her current senior role.
Eimear has overseen the retailer’s high-profile long-term sponsorship of the Ladies Gaelic Football Association (LGFA), helping shape campaigns that go beyond branding to foster authentic engagement, visibility and support for women’s sport in Ireland.
She has also championed initiatives linking sport with community, youth welfare and mental health — for example, steering the 2025 rollout of the #SeriousSupport Club Programme aimed at supporting youth mental health through LGFA clubs.
She understands how sponsorship can do more than fund competitions — it can influence culture, increase participation, and create meaningful opportunities for athletes and fans alike.
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Previously Listed
Dr Una May, Moira Aston, Mary O’Connor, Michelle Carpenter, Brenda O’Donnell, Sarah Keane, Karen Coventry, Michelle Tanner, Mary McAleese, Rosie Barry, Sinead Hosey, Laura Heffernan, Jacqui Hurley, Aoife Lane, Tracy Bunyan, Lisa Clancy, Aoife Clarke, Thelma O’Driscoll, Catherine Tiernan, Helen O’Rourke, Niamh Tallon, Julie Nicholson, Aisling O’Reilly, Evanne Ní Chuilinn, Avalon Everett, Ashley Morrow
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This is the 13th edition of the Sport for Business listing of 50 Women of Influence in Irish Sport in partnership once more with our friends at AIG.
We began this journey in 2013, when we were challenged to produce a list of 20 Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50, and it still does not do justice to the talent out there.
Substantial progress has been made during this time. The Government, mindful of the importance and need for gender equity, challenged Irish sporting bodies to achieve a 60/40 gender split on their main boards or leadership entities by the end of 2023
Internationally, the gender split in doctors ranges from 46 per cent female in New Zealand to 48 per cent in the UK, 52 per cent in France, and 54 per cent in the United States. Sport has, for too long, lagged.
The gender gap in participation is targeted to be non-existent by 2027, and the profile of our elite athletes is as high for Katie Taylor, Katie McCabe, Rhasidat Adeleke and Leona Maguire as it is for the best of our men.
We are nearing the point where sport is sport regardless of gender.
The gap remains too big in media, sponsorship, attendance, and funding, but it is only by highlighting the wrongs that we can make them right.
This year’s list will again draw from all the multiple areas that make up sport. From the fields of play to the corridors of power, from the boardroom to the studio, and from every corner of the country.
We will divide the list into the CEO Club, the Influencers, and the Sponsors Lounge. the Administrators and others
This year, once again, we will challenge ourselves to generate at least 40 per cent of new entrants to ensure that fresh recognition is given to those making a mark.
This will mean some who fully deserve to remain stepping aside but that is part of what influence and leadership is about and they are in no way diminished by their not being on the list this year.
The list we will build over the coming weeks is a snapshot of women who are changing the way sport is played, consumed, grown, and delivered.
They are part of making the role of women in sport unexceptional by being exceptional in what they do.
Recognition of their contribution is rarely asked for but is entirely deserved, and we want your help in identifying those who you feel should be among them.
So, who else do you think should be on the list for 2025?
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Read our Sport for Business Coverage of Women in Sport
SPORT FOR BUSINESS Upcoming Events
December 9th – Our 12th Annual Women in Sport Conference in partnership with Lidl.
January 2026 – The Sporting Year Ahead 2026 in partnership with Teneo – Launching Soon
Sport for Business Podcasts
MEMBERSHIP AND EVENT,
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This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
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