Aoife Clarke is the Communications and CSR Director at Lidl and has overseen the brand’s ongoing engagement with Ladies Football since the partnership first came to life in January 2016.

Having learned the basics of her trade through a short stint with Slattery Communications, she joined Lidl in 2008 and has risen through the business.

She was one of the speakers at our Women in Sport Conference at the Aviva Stadium in May and spoke eloquently about the positive impact the partnership has had for both the sponsor and the sport.

If you think back to the opening blast of the sponsorship, the ‘Ladyball’ campaign and the #SeriousSupport that has gone in since, it is no overstatement to say that Clarke has helped to redefine the way we look at Women’s Sport through a sponsorship lens.

Click on the image below to see who else has joined Aoife Clarke, Paula Murphy, Katie McCabe and the others named so far.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.