Paula Murphy was promoted to the role of Group Director of Brand and Sponsorship in November 2022 where she will steer Bank of Ireland’s major and expanding role across Irish sport.

Murphy joined the Bank in March of 2019 as Head of Strategic Sponsorship as well as Corporate and Social Responsibility activity. Prior to this, she had served nine years in Sponsorship and Operations at Vodafone and before that for four years as Group Marketing Director with Independent News and Media.

She has overseen the continued development of the Bank’s strong partnership with each of the four provinces in Rugby and this year got even closer with the sport taking on sponsorship of the Bank of Ireland Autumn Series with the IRFU.

Murphy also oversees the Associate sponsorship of the SSE Airtricity Men’s and Women’s Football Leagues with the FAI.

She is a graduate of both Trinity College Dublin and the Technological University of Dublin with Degrees in Marketing and Management. She previously served as Chair of the Marketing Institute of Ireland.

See who else has been named on the list so far alongside Paula Murphy, Rachael Blackmore and Katie McCabe by clicking on the image below.




This is the tenth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2022.

We are proud to do so again this year with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 percent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.