Liberty Insurance’s breakthrough sponsorship of the All Ireland Hurling and Camogie Championships is one of three Irish sponsorships to make it to the shortlist for recognition at the European Sponsorship Awards. It has been listed in the Business to Consumer category alongside Budweiser’s sponsorship of the FA Cup and BMW’s association with English Rugby.
The An Post Cycle Series has also been shortlisted in the Business to Community category while the RaboDirect activity around the RaboDirect Pro12 is listed as among the best in terms of social media activation.
The GAA and Kellogg’s won at these awards in 2013 and it is a credit to the whole sector that Ireland has such a strong hand to play again.
The Awards will be given out at a ceremony in London on January 29th.
Business to Business
Aberdeen Asset Management Scottish Open
Audi Cup
Evonik and Borussia Dortmund
Heathrow Express and World Photography Awards
Business to Community
Aberdeen Asset Management Cowes Week
An Post Cycle Series
Beazley British Fencing
Budweiser Club Futures
Genworth Putts4Charity
Business to Consumer
BMW & England Rugby
Budweiser and the FA Cup
Liberty Insurance and the GAA
Up at The O2
Business to Consumer – Low Budget
Danske Bank’s 100 Volunteers
Little Mix / Schwarzkopf LIVE Color XXL
Hyde Park Winter Wonderland meets Ice Age 4
SAP at Kieler Woche
Business to Consumer – Media
Anchor and Food Glorious Food
Audi Cup
Cuervo Cold Who’s In? Uni Battle
Morrisons – Ant & Dec Bring Out The Talent
Business to Employee
Audi Cup
British Gas Swims Britain
GE Me, My Site & Tri Prudential RideLondon
Social Media Activation
Aviva #1every5
Kellogg’s Krave #TWUE Challenges
RaboDirect – @RaboInsider
RBS 6 Nations
Volkswagen “Rally the World” / “Helmet Holder”
Rights Holder Award
AEG Global Partnerships and BBST British Athletics
Sainsbury’s What Car? Car of the Year Awards
Multi-National Campaign
Audi Cup
McDonald’s UEFA EURO 2012 Player Escort Programme SAP Extreme Sailing Team and Extreme Sailing Series The Standard Chartered Trophy
Sport for Business is a membership organisation. We help sport reach out to business, and business to engage the power of sport in its management, marketing and values. We publish a free daily news digest on the commercial world of Irish sport, we bring together smart minds in round table and larger formats, and we create initiatives among our members that make a difference.
