There are solid benefits to a brand’s bottom line associating itself with a celebrity or activity that resonates well with its publics. Enhanced media exposure is arguably the critical game-changer in the mix, though success ultimately lies in selecting the right ‘star’ at the right time.
On February 19th Rob Hartnett of Sport for Business will be part of a panel at the Public Relations Institute of Ireland looking at the questions of who – or what – should you align your brand with? How do you identify and approach your proposed ambassador? How do you judge their value to your business? How do you measure the success or otherwise of your sponsorship? And if and when disaster hits and your brand is in danger of losing face, what action do you take?
Chaired by Ger Gilroy, Newstalk’s ‘Off the Ball’ Sports Editor, the panel comprises Kevin Moore, Head of Sports Marketing with Fleishman Hillard International Communications; Niall Woods, former Ireland and Leinster professional rugby player and currently Managing Director of sports management agency Navy Blue, and Rob Hartnett, Founder of Sport for Business.
The Forum begins at 1pm sharp and will finish by 2pm. Tea, coffee and sandwiches will be available from 12.30pm onwards. Attendance is €10 for PRII members and €20 for non-members – payable in advance. You can book your place here.
Brand Ambassadors: Do They Work?
