Ireland may not have made it but the World Cup will still be the biggest sporting event of the year here as it will be around the world.
Wasserman Sports Group, one of the world’s biggest sports marketing agencies has produced a guide on everything you need to know around marketing your business during the course of the tournament, what imagery and references you can make and how to avoid the long arm of the FIFA law coming to tap you on the shoulder.
It’s a useful reference point for the many among you who may be considering ways of tapping into the public mood over the course of five weeks in June and July but who may not be at the scale of being a premier partner of the tournament.
