The line up of speakers at next month’s European Sports Tourism Summit has been completed by the addition of Lars Lundov, the Chief Executive Officer of Sport Event Denmark to the roster.
Sport Event Denmark is Government based and has a global reputation as being a leading model for countries of our size who wish to make a concerted approach to attracting major sporting events.
With expertise and know-how Sport Event Denmark offer Danish hosts advisory and agency services as well as vital financial support.
Lundov has been at the head of Sport Event Denmark from its creation focusing on international relations within the International sports world and bidding for major International sports events.
Sport Event Denmark has secured over 250 international sports events for the country including a wide range of World Championships, European Championships, World Cups and major International sports congresses.
These have included the IOC Session & Olympic Congress 2009, the UCI World Road Championship 2011, the UEFA European Under-21 Championship 2011, the CEV European Volleyball Championship 2013, the LEN European Short Course Swimming Championships 2013, the IAAF World Half Marathon Championships 2014 and the BWF World Badminton Championships 2014.
The full schedule for the event is:
8:30 Registration
9:30 Official Opening
9:45 Welcome Address – Mark O’Connell/Keith Wood
Morning Sessions: A National & International Sport & Tourism Perspective
10:00 Keith McCormack, Fáilte Ireland
Overview of the National Sport Tourism & Event Strategy for Ireland
10:30 Tim Crow, CEO, Synergy Sponsorship
From Twickenham to Rio, Lessons from Global Sports Events
11:00 Rick Traer, CEO, Canadian Sports Tourism Alliance
A Proven International Sport Tourism Model
11:30 Sport Tourism Break
12:00 Jordi Secall, Marketing Director, Catalan Tourism
Lessons from the Development of Barcelona as a Global Sport Tourism Giant
12:30 Martin Snedden, CEO, New Zealand Rugby World Cup
Attracting a Global Event and Delivering a National Opportunity
13:00 Panel Discussion Q&A
13:15 Lunch and Option of Tour of Munster Experience Museum
Afternoon Sessions: Sport & Tourism Developing Destinations as Venues
14:15 Lars Lundov, CEO, Sport Event Denmark
Danish Best Practice Model
14:45 Sarah Harvey, MD Europe, Tough Mudder Global Events
Making Destinations Attractive to Global Mass Participation Event Companies
15:15 Keith Wood, W2 Consulting & Lawrence Dalaglio, Dallaglio Foundation
Different Perspectives to Sport Tourism
15:45 Sport Tourism Break & Networking
16:00 Julian Jenkins, Commercial Director, Cardiff City FC
The Impact of the Premier League on a Host City
16:30 Lars Olsen, Director, Videncenter for Kystturisme, Denmark & Dr. Terry Stevens
International Sports Trends creating Local Opportunities
17:00 John Cantwell, Stadium Director, Thomond Park Stadium
Maximising Iconic Sports Venues as the Launch Pad for Sport Tourism
17:30 Industry Panel Discussion
18:00 Close
Sport for Business members can obtain a €50 discount on the price of a ticket by registering via this link and quoting Reference BOS2014
