Saturday’s FA Cup Final at Wembley Stadium went some way towards restoring the lustre of the traditional centrepiece of the soccer season. The sun shone, the underdogs took a 2-0 lead and then the favourites gained redemption with a comeback and three goals to lift the famous old trophy.
One of the key ways in which sport, rights holders and sponsors seek to add value is to provide content away from the main camera angles.
This video, which is a shade longer than it might have been and could perhaps have been a little more tightly edited, is nevertheless a glimpse behind the curtain on one of sport’s big days. At time of posting it has been viewed over 50,000 times.
Budweiser’s branding within it is less than it might have been were they not exiting the deal but it is one area that the FA will undoubtedly be pushing towards whoever might replace them in the deal worth an estimated €12 Million a year.
