The Ryder Cup may not have had quite the tension of previous years, at least not until the US post match press conference, but the winning point is always one that propels players into the limelight in a way normally reserved for Major winners.
This year’s winner was Welshman and former Irish Open champion Jamie Donaldson and that was particularly sweet for Irish Wealth Management advisers the Stembridge Group who signed up as sponsors of Donaldson at the turn of the year.
It is a partnership that aligned the way the company wants to be seen with the personality of a player who has made steady and solid progress to the top of his game. A wedge shot from 146 yards to within inches of the 15th hole on Sunday, sealing a third win of the weekend for Donaldson has meant this video, will now be of far greater value to Stembridge than they could ever have dreamed.
This video was produced by Atomic Sport who will be one of the speakers at the Sport For Business Autumn Conference on Digital Sport and Sponsorship. The conference takes place at Bewleys Hotel, Ballsbridge on Thursday, November 27th. To secure one of a limited number of places to hear from experts in the field of social media, video, online and measurement, click here.
