Figures published in the US this week suggest that the number of sports fans watching events live on mobile devices has now reached a new high of 32 per cent.
This is a more than 50 per cent increase on when the figures were last tested by the Consumer Electronics Association and is further evidence of the shift towards more personal experiences.
TV remains the most frequently-used content consumption method for sports, recording a 90 per cent figure within the past 12 months, while 40 per cent have viewed or listened to sport online using a computer, tablet or smartphone and 19 per cent have consumed sports content on social media platforms such as Facebook and Twitter, again, all within the past year.
23 per cent use a second screen device to enhance their primary viewing of a major sports event while 21 per cent have paused or rewound portions of a game using a device such as Sky+.
The figures also suggest that sport is a major driver for buying bigger televisions. 62 per cent of self described sports fans own a television with a screen size of 40 inches or greater compared to only 38 per cent in the general population.
