Through the Rugby World Cup we will be keeping an eye out for the quirky and the amusing stories on the sidelines that relate to the business of sport.
Always take the weather with you
“The sting of the snow as it hits your face…” Ben Foden doesn’t hold out much hope for bright sunny weather during the tournament. Sponsors realise they need to stand out when creating content and Emirates have chosen a tongue in cheek look at how the flag bearers have been prepared for all sorts…

Scotland the Silent
bagpipes
Should Ireland face Scotland in a potential World Cup Quarter Final we will have an advantage on the musical front after World Cup officials included Bagpipes on the list of items not permitted to be brought into the ground.
It has raised questions in the Scottish Assembly and at Westminster but so far the authorities are standing firm and the Scots look set to be shorn of their possibly most potent weapon.
Just don’t mention bodhran’s…
 
Image Credits: Inpho.ie

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