We are now only 24 hours away from the Digital Future of Sport 2015. Today we complete our look at the profiles of the twelve speakers that will be there to guide an audience of sporting and business leaders through the latest thinking on sponsorship activation, content creation, gaming, media and data marketing.
Take a look at some of the companies and organisations that will be there for a morning of learning and inspiration that will serve to blow away the frustration of a Rugby World Cup exit and look ahead with confidence to the next 12 months.
Karl Donnelly is the leader of Heineken’s Brand Sponsorship team and has been a key player in the global campaign that currently surrounds the Rugby World Cup.
Gavin McAllister is the Sponsorship Manager for Three with responsibility this year for the partnerships with Ireland’s national teams in Rugby and Soccer.
Debbie Byrne is the Marketing Director of Lifestyle Sports, working in a fast moving retail space on and offline.
Denis Crushell is VP Europe with Tubular Labs the worlds biggest analysts of online video looking at the engagement patterns of 290 million viewers.
James Toney is Managing Editor of Sportsbeat, the content agency devoted to sport that currently works with the British Olympic Association, RBS 6 Nations and many of the world’s leading sports events.
Paul Collins will be familiar to many as the voice of Today FM’s Sports output on the Ian Dempsey Breakfast Show. He is also one of Ireland’s leading branded content producers through his company Ballywire.
Trevor Keane has created Fantasy 5 Live and a variety of games that have been used by Leinster and Munster GAA, the SSE Airtricity League and most recently breaking into the English Premier League through a deal with West Bromwich Albion. Trevor is a respected commentator on the burgeoning world of Fantasy Gaming.
Ciaran Davies is the CEO of SportsCarver, an Irish company developing sports based games that ‘offer a mobile experience that fans enjoy and a brand experience that sponsors want.’
Cliona O’Leary is Deputy Head of TV Sport with RTE. Central to all the key decisions on how the state broadcaster enables us to engage with sport, she was listed on Sport for Business earlier this year as one of the most influential women in Irish sport.
John Greene is Sports Editor of the Sunday Independent, Ireland’s largest selling newspaper. He is a respected commentator on the world of sport beyond the pitch and deeply involved in how media is transitioning between print and online.
Mark Deering is Director of Corporate Affairs with Sky Ireland and a key player in how one of the world’s largest media companies interacts with Irish sport and Irish viewers.
Sports Data and Marketing Magic
Rob Quick, Epsilon
Following a 12 year career in advertising, Rob set up his own sports consultancy business in 2003. Over the last 12 years Rob has worked with major rights holders including Manchester United and Williams F1, and major sponsors including RBS, HP and Volvo. The focus has always been to drive commercial success for all stakeholders. Currently Rob is consulting with Epsilon to help take their global expertise in database marketing and CRM, working with leading companies like Dell, Google and Jaguar Land Rover, to the world of sport.
Lunch of Champions
Gourmet Fuel will be providing lunch for attendees at the Digital Future of Sport event, taking time out from preparing to do likewise in ten days time for competitors in the Dublin City Marathon.
If you want to grab one of the few remaining places for Wednesday morning at Smock Alley Theatre you had better act fast…
