Sport for Business was live this morning from the Aviva Stadium as The Marketing Institute in partnership with Onside hosted a post Rugby World Cup event analysing the effectiveness of Sponsorship in RWC 2015 entitled: ‘Who won the Rugby World Cup?’
Speakers sharing their thoughts included Padraig Power, Commercial and Marketing Director for the IRFU; Fiona Coghlan, Captain of the Grand Slam winning Women’s squad in 2013 and newly appointed Chair of the Dublin City Sports and Wellbeing Partnership; Pat Kiely, Group Commercial Director of TV3; Mike Rutter, Chief Operating Officer at Aer Lingus and television and radio presenter Matt Cooper.
Here were some of the best bits we shared through social media on @sportforbusines
All set to discover Who won the World Cup. In marketing terms at least. #whowonrwc2015 pic.twitter.com/PDss4AVj9U
— Sport for Business (@SportforBusines) November 26, 2015
"Sport the last great corraller of mass markets" Padraig Power of @IrishRugby #whowonrwc2015 pic.twitter.com/YeD4MQmkBk
— Sport for Business (@SportforBusines) November 26, 2015
64% lift in sales for @canterburyNZ from Rugby Workd Cup. And @ThreeIreland benefit from training gear change. Padraig Power #whowonrwc2015
— Sport for Business (@SportforBusines) November 26, 2015
Reasons why. 1.Relaunch brand as 'smart flies @AerLingus 2.Anchor brand in Ireland 3.Activate Digital #whowonrwc2015 pic.twitter.com/izIWtWia2B
— Sport for Business (@SportforBusines) November 26, 2015
Sales up but appeal down for @canterburyNZ. Surprising that @AerLingus not featured #whowonrwc2015 pic.twitter.com/gMh8Acl09m
— Sport for Business (@SportforBusines) November 26, 2015
Winners in 18-34 +9% and among Women +10% Happy days for @Heineken_IE #whowonrwc2015 pic.twitter.com/6dRLhYRlnM
— Sport for Business (@SportforBusines) November 26, 2015
Still massive influence of TV and 'big' ad campaigns. #whowonrwc2015 pic.twitter.com/hceHXLVfXK
— Sport for Business (@SportforBusines) November 26, 2015
And the final answer from @Onside_Spons on #whowonrwc2015 pic.twitter.com/NkXmB8QKtU
— Sport for Business (@SportforBusines) November 26, 2015
Sport for Business is a membership organisation linking leaders from sport and business across the island of Ireland. To be part of this group and gain full access to our site and services contact us today.
