Life Style Sports have signed a new deal with Dublin GAA in order to become its official retail partner. The partnership will cover the Dublin Senior Football and Hurling teams as well as the Ladies Senior Football and Camogie teams.
The deal is not an exclusive one such as exists with Munster Rugby for example, so Dublin kit and gear will still be available through other retail outlets, including O’Neill’s, the manufacturer, and Elverys who have a main store at Croke Park.
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It is though now the case that any kit launches will favour Life Style and there will be special meet and greet sessions with players at the stores, such as the one that took place on Dublin’s Grafton Street yesterday.
In order to drive value from the partnership it may be the case that specific lines could be created that will have exclusivity to Life Style, perhaps in celebration of notable achievements like future All ireland success.
A long standing supporter of Gaelic Games, Life Style Sports stocks all 32 county jerseys as well as a wide range of training and supporters wear. A comprehensive range of on pitch performance equipment is also available including; gloves, boots, helmets, hurleys, footballs and sliotars.
Life Style Sports is also the exclusive stockist of SKINS, Dublin GAA’s official base layer product.
Read more about the commercial world of the GAA
“As Ireland’s leading sports retailer with over 15 stores in Dublin we have always been part of the Dublin GAA community but we are proud and excited to be welcomed as an official member of the Dublin GAA family,” said Life Style Sports CEO Mark Stafford.
“In Dublin GAA we have found a partner with a shared ambition; to compete and succeed at the highest level, and I look forward to realising that ambition together.”
Tomás Quinn, Commercial and Marketing Manager Dublin GAA, said:
“We are delighted to enter into a partnership agreement with Life Style Sports, added Tomás Quinn, Commercial and Marketing Manager of Dublin GAA.
“We are constantly looking for ways to grow the connection of Dublin GAA with its supporters and we believe this partnership is another example of that.”
“Dublin GAA and Life Style Sports share a number of key values and ambitions and will strive to deliver the best retail offering possible.”
Lifestyle Sports and Dublin GAA are both members of the Sport for Business community of leaders in the commercial world of sport.
