Lucozade Sport has unveiled a new campaign encouraging people to become more physically active.
The Sports Energy drink is a significant sponsor within Irish sport having relationships with the IRFU and FAI as well as the SSE Airtricity Dublin City Marathon, Kerry and Kilkenny in GAA.
In the UK the Made to Move campaign kicked off last week via a flash mob run with World Boxing Champion Anthony Joshua in the video below.
This was the start of a campaign which will live stream a number of workout sessions using influencers from within the sports world.
A new TV ad ran on Channel 4 during coverage of the Paralympics bearing the extended line that ‘you were made to move, we were made to help you.’
There will be specially equipped bus stops across London live streaming work out sessions to people queuing for their way to work or school.
“We are absolutely thrilled to launch the new Made to Move campaign, said Stephen Hind, Head of Marketing at Lucozade Sport.
“We strongly believe that leading a more active lifestyle is key to a healthier, happier and more fulfilling life. That’s why we are setting ourselves the goal of helping 1 million people to move more by 2020.”
It is not known whether there will be specific activation of the campaign in the Irish marketplace.
