Atomic Sport have consolidated their expanded operation in the UK with the recruitment of Ian Field as Director of the agency looking after the UK business.
Field brings a wealth of sports marketing experience to the agency. He spent nine years with the Ogilvy Group specialising in brand activation for Ford on UEFA Champions League, England RFU and The FA.
He also worked with Vodafone McLaren Mercedes and Michelin in leveraging their role in Formula One.
He brings international experience having spent five years living and working in Asia developing brand and partnership strategy for Lagardère Sports’ stable of properties including the AFC Champions League, the Asian Cup and OneAsia Golf.
As Director of Marketing and Development at the Hong Kong Sports Institute he developed, launched and implemented a step-change brand and commercial strategy to support the launch of the £180m redeveloped infrastructure and facilities.
Field will be responsible for managing Atomic Sport’s existing UK and international clients including Harlequins FC and the International Cricket Council and will look to grow the business as a leading brand management agency for clubs and rights holders in the UK and beyond.
“Ian’s brings an extremely impressive skillset to Atomic Sport, having worked on some of the world’s largest sponsorship activations,” said Atomic Sport’s Patrick Murphy.
“This is in addition to his strong advertising and brand experience and time spent working for international right holders”.
Field has already set about growing Atomic Sport’s UK business and will shortly announce the agency’s latest role as brand management agency to a flagship UK rights holder.
Sport for Business is pleased to include many of Ireland’s most influential PR, Advertising, Sponsorship and Research agencies among its members. We like to occasionally highlight the work they are doing ‘behind the curtain.’
