Sport for Business will be live from the Irish Sponsorship Summit throughout today bringing you key takeaways from each of the sessions.

Read our live updates here  

Here is the timetable for where we will be:

8.15   Opening Remarks

Colette Sexton, Emcee, Sunday Business Post

8.20   “What’s the Story”

Branded Content, Storytelling and Sponsorship – Extracting Maximum Value from Sponsorship

Colm O’Regan, Humourist, Writer, Broadcaster
Colleen Savage, Head of Strategy, MEC
Gavin Collins, Head of Wavemaker
Grainne Galvin, Marketing Manager Ireland, General Mills

9.00   “Global Sponsorship Trends”

Lesa Ukman, Founder Lesa Ukman Partnerships

9.45   “Music Partnerships for the Next Generation”

Jennifer Hills, SVP Strategic Partnerships, Globe – Universal Music

10.15   Networking Coffee – Sponsored by Sport for Business

11.00   “The Intersection of Fan Engagement, Data and Sponsorship”

Phil Stephan, Director Global Consulting, Two Circles
Stuart Ramsey, Head of Sponsorship, Southampton FC

11.45 Workshops

Return on Engagement – Measuring the Value of Your Sponsorship

Ian Malcolm, President, Lumency INC. joining us from Toronto

Blurring the Lines: Cause Marketing or Sponsorship – The Commercial Approach to CSR

Daragh Persse, Founder, The Brand Fans
Gavin McAllister, Sponsorship Manager, Three Ireland
Mel Young, Founder, Homeless World Cup, joining us from Scotland
Liz Yeates, CEO, Marie Keating Foundation

Fredda Hurwitz in Conversation with Lesa Ukman

Fredda Hurwitz, ESA Board Director & Global Chief Strategy Officer, Havas Sports & Entertainment, joining us from London
Lesa Ukman, Founder, Lesa Ukman Partnerships, joining us from Chicago

Mass Participation – A Hidden Gem for Sponsorship Success

Oliver Kirwan, Director, Elite Event Management
Declan Byrne, Co-founder, Titan Experience
Mark Pollock, Founder, Run in the Dark

Using Digital to Drive Engagement

Roisin Glynn, Head of Social, AIB
Patrick Somers, Sponsorship Manager, AIB
John Carey, Digital Content Manager, AIB

1.00   Stand Up Lunch & Networking

At 1.30pm Optional ESA – E-Sports Masterclass

2.00   “Digital Value: Creating, Measuring, and Protecting It”

Charlie Beall, Digital Media Consultant, Seven League
Elly Cockcroft, Head of Marketing, Brand and Digital, MCC Lord’s Cricket Ground

2.30   Workshops Repeat

3.45   “How Great Brands do Great Activations”

John Clark, SVP, Fenway Sports Management

4.30   O’Hara’s Craft Beer & Wine Reception sponsored by Croke Park