Simon Zebo knows all about standing out to gain attention and that’s what Lifestyle Sports are doing with the latest activation of their partnership with Munster Rugby.

The focus for many Munster fans will be the Aviva Stadium for the Champions’ Cup semi final but the team will also be battling to get to the same venue for this year’s Guinness PRO12 Final and one of the key games along the way is the clash with Rory Best and Ulster at Thomond Park on Easter Saturday, April 15th.

It’s one thing to watch from the stands but the competition being run on Lifestyle’s Facebook page allows for one winner to sit in the dug out, among the players, during the course of the game.

Now that’s an experience not easily, or indeed ever, forgotten.

Learn more about what makes a great partnership between sport and business at Partners ’17 on Wednesday, April 26th.