
The Access All Areas campaign has delivered a game changer approach to making golf relevant again with a younger demographic. Achieving full buy-in and support from the players it has really made a mark.
Looking down the roll call of winners at the Awards gives as strong an indication as there could be of the important role sport gas to play in all areas of life, not just the emotion and joy of what happens between the whistles.
QPR FC and the QPR Trust won the Leadership in Sport Award for their work in the aftermath of the Grenfell tragedy, while US Gymnast Rachael Denhollander was recognised for her advocacy of abuse victims in her sport.
Kitman Labs flew the flag for Ireland. Well done to the team for their success in the Performance Technology of the Year category.
Here is a rundown of some of the winners and how there were superbly revealed on social media through the evening.
Check out the campaigns and be inspired.
🍾 WINNER: The Campaign of the Year Award in association with @SmartGroupHQ goes to… @StonewallUK for #RainbowLaces #BTSIA pic.twitter.com/lxjbOHYnjY
— Sport Industry Group (@SportIndustry) April 26, 2018
For their work in the aftermath of the Grenfell tragedy, @QPR and @QPRTrust are the recipients of the Leadership in Sport Award in association with Nolan Partners #BTSIA pic.twitter.com/wqUiyp1B0U
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Award for Community Programme of the Year goes to… @WHUFoundation #BTSIA pic.twitter.com/H4aWardLND
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Brand of the Year in association with @WigginLLP goes to…@AdidasUK #BTSIA pic.twitter.com/zXok4vHWqF
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Social Media Campaign of the Year goes to… @EuropeanTour #BTSIA pic.twitter.com/tcNTLjCKhW
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Event or Competition Sponsorship of the Year in association with @CSM_Live goes to… @DimensionData #BTSIA pic.twitter.com/FNmAjHziU1
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Performance Technology of the Year Award goes to… @KitmanLabs #BTSIA pic.twitter.com/kEvDfmPI9d
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Governing Body of the Year Award in association with @XLCatlin goes to…
@EnglandRugby #BTSIA pic.twitter.com/Y0B41td19P
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Best use of Analytics, Data or Research Award in association with @TransferMate goes to… @ICC Women’s World Cup Organising Committee #BTSIA pic.twitter.com/XRGPhxwyUv
— Sport Industry Group (@SportIndustry) April 26, 2018
🍾 WINNER: The Ambassador, Influencer or Team Partnership of the Year Award goes to… @ASInvestments with their partnership with @LionsOfficial #BTSIA pic.twitter.com/UOMu8cH8QR
— Sport Industry Group (@SportIndustry) April 26, 2018
And don’t forget the Irish Sport Industry Awards will be around again in 2019. Bear them in mind as you plot your own brilliant campaigns throughout the year.
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