The plan for the unveiling of KBC Bank Ireland as the new sponsors of the Dublin Marathon were based on allowing SSE Airtricity to enjoy the full benefit of their final year of five attached to the race.
It was an amicable switch, a fair time in the planning and the announcement of the new naming partner was held over until this morning when it tied in with social media and the website where registration for next years race will open up on Wednesday, November 1st.
The initial period of the new sponsorship will run for three years, from 2019 to 2021 and will take in next year’s 40th anniversary of the race which has now grown to be the fifth largest in Europe.
20,000 runners took part in Sunday’s 39th running.
250 of KBC’s 273,000 customers in the Republic of Ireland will be able to take advantage of a reduced price entry for next year’s race.
The brand will be able to call on its experience of backing the Dublin Night Run in recent renewals though the Dublin Marathon is a significant step up in terms of size, profile and numbers of participants across both the race itself and the series which has been built up around it.
“We are thrilled to be partnering with this much-loved and prestigious event for the next three years,” said Aidan Power, Director of Customer, Brand and Marketing at KBC.
“We believe in putting our customers first and this long term partnership reinforces our ongoing commitment to positive health and wellbeing.”
“The Dublin Marathon has enjoyed huge success and developed into one of the best race experiences in the world for competitors and supporters alike. We look forward to enhancing those experiences over the coming years.”
“We are delighted to welcome KBC as our new title sponsor for the Dublin Marathon,” added Jim Aughney, Race Director of Dublin Marathon after overseeing another successful event on Sunday.
“KBC shares our vision for the improved growth and advancement of the Dublin Marathon and they have a wealth of experience in this area. We look forward to building for the future with KBC and celebrating our 40th year.”
