Vodafone Ireland has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby.
The campaign takes a journey across Ireland and beyond, taking in its people in familiar settings and touching on many cultural reference points from a late night kebab with Sene Naopua to pubs, classrooms and Vodafone’s own open plan office in Sandyford.
The aim is to highlight the unique relationship between the sport and the country.
In it we see people and players from the four corners of Ireland and across the globe, with cameo roles being delivered from diverse sources such as Joe Schmidt and cultural icon Bosco.
They are joined by Robbie Henshaw playing on his fadóg stan, Peter O’Mahoney pumping iron in a Cork gym and a host of players from the men’s and women’s team bumping into fans in the strangest places.
The campaign’s latest iteration launches ahead of Ireland’s defence of their Guinness Six Nations crown and will evolve through to the Rugby World Cup in Japan.
Created by award-winning agency JWT Folk, ‘Everyone In’ launches with a celebratory online film which you can view below for the first time, and TV ads, all acting as an open invitation to all Irish people to join in and stand with the Irish rugby team.
“Vodafone’s purpose is to connect everybody to live a better today, and build a better tomorrow, this leg of our rugby sponsorship has this purpose at its core,” explained Vodafone’s Senior Sponsorship and Engagement Manager Gerry Nixon.
“‘Everyone In’ is an invitation, to everyone around the country and indeed every Irish rugby fan around the world to come together and connect with Irish rugby – now, during the Guinness Six Nations Championship, and all through this very special Rugby World Cup year.”
“Irish culture has often been defined and remembered through significant sporting events. They have the ability bind us together,” added JWT Folk’s Creative Partner Karl Waters.
“Both Vodafone and Irish rugby also have this ability. We wanted to bring this to life in a way that resonates with all Irish people, no matter where they are, and to encourage more people to join in what promises to be a big 2019 for Irish rugby”.
The campaign also extends heavily beyond film and TV, with multiple touchpoints including social, PR, digital, outdoor and activation. Vodafone’s agency partners include Sport for Business members Teneo and OMD as well as JWT Folk, Wavemaker and CMS.
Here is the extended version of material we will grow very familiar with over the course of the next ten months.
Sport for Business will carry exclusive interviews with Gerry Nixon and others on the Vodafone creative team during the course of the Guinness Six Nations.
