Kilmoremoy and Mayo’s Sarah Rowe went head to head with Clontibret O’Neills and Monaghan’s Conor McManus to launch AIB’s Battle Mode addition to The Toughest Journey video game.
Previously restricted to playing as a single user, players can now choose to wear their county colours with pride to take on inter-county rivals in real-time.
AIB’s The Toughest Journey mirrors the challenges faced by players as they seek to represent their club then county to win the biggest prize in Gaelic Football, the GAA All-Ireland Championship.
Users can enter the world of GAA through their mobile or computer screens and take on their neighbour, granny, best friend or arch-nemesis in a battle to show who is #TheToughest gamer of them all. Battle Mode will bring a true sense of rivalry to the game as players challenge each other to go one v one.
“AIB are excited to be incorporating a dual player mode to The Toughest Journey that will make the game an even more interactive experience for users< said Chief Marketing Officer Mark Doyle.
“As sponsors of both the Club and County Championships, we are proud to have created a game that reflects the challenges GAA athletes face throughout their careers, both on and off the pitch and we are delighted to bring that journey to life for players of the game to experience through a digital realm.”
The Toughest Journey game and advertising campaign was launched last summer and will be given extensive push across all media over the coming month as this year’s All Ireland Senior football Championship draws to it’s peak.
Players from 65 countries around the globe played The Toughest Journey with 155,460 total gameplays, and an average dwell time of more than 7 minutes. Prizes including #TheToughest AIB jerseys and Senior Football Championship tickets which will be on offer to those at the top of The Toughest Journey leader board each week.
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