Cadbury Brings Premier League to Dublin

Those with long memories may recall talk of Wimbledon FC relocating to Dublin and creating our very own team to play in the Premier League.

That never transpired but the trophy was in town yesterday to mark the official launch of Cadbury’s third year as ‘Official Snack Partner’ to the football tournament that continues to exert such a strong influence over Irish audiences.

Cadbury Ireland also teamed up with Off The Ball, to host an exclusive live broadcast at the Bord Gais Energy Theatre, in front of a capacity crowd of over 2,000, and with Roy Keane and Phil Neville telling tales of days gone by.

You can read more about what happened there right here.

Proceeds raised through tickets for the event, which sold out in three-hours, are being donated to Cadbury Ireland charity partner, Aware.

“We are thrilled that Gary could join us today, to launch the third year of our Premier League partnership,” said Cadbury Ireland Brand Manager Maighréad Lynch.

“Cadbury has a very strong history in Ireland, which spans over 80-years and, with nearly two million Premier League fans across the country, this sponsorship is a great fit for us.”

“The Premier League is all about bringing people together, through their mutual love of the game – from families gathering to watch a match, to debating the starting line-up with friends, or celebrating a moment of magic with a fellow supporter.”

“Bringing people together is what Cadbury is all about and this partnership gives us the opportunity to celebrate those moments.”

“As part of the partnership, we also sponsor the Premier League’s Golden Boot and Golden Glove Awards. We were delighted to present Mo Salah, Sadio Mane, Pierre-Emerick Aubameyang and Alisson Becker with their awards at the end of last season and we look forward to seeing who will be in contention, with the new season gets underway.”

To celebrate their sponsorship of the Premier League, Cadbury is currently running ‘Match & Win’ on-pack and will have many in-store competitions throughout the season, giving customers the chance to win money-can’t-buy Premier League prizes and experiences.