Electric Ireland has launched the ninth year of their Electric Ireland GAA Minor Championships sponsorship.

With this year being a year like no other for all aspects of GAA and sport, the brand will once more recognise the significance of the Minor Championships and how much they mean to the players, their families and the communities they represent.

One of our favourite elements already is the reworking of the iconic ad, for radio in the first instance, to reflect the fact that ‘getting the shift’ and doing the Leaving is not as easy an occurrence as it might have been back in the day. Very clever.

The Player of the Week initiative will return as will the awarding of the Electric Ireland GAA Minor Team of the Year in Hurling and Football.

The judging panel for the Awards includes former Minor Dublin manager and footballer, Jason Sherlock, former Waterford Minor, Noel Connors, former Minor Kilkenny forward, Aidan Fogarty and 2004 All-Ireland winning Minor with Tyrone, Colm Cavanagh.

Influence

Their previous involvement in the GAA All-Ireland Minor Championships saw them all go on to excel at senior level, showing that the Electric Ireland GAA Minor Championships had a massive influence on their lives, both on and off the field of play.

The Player of the Week will celebrate three players from each code each week and will be announced weekly on the Electric Ireland Twitter page (@electricireland).

Despite the absence of a physical awards ceremony this year, Minor Star recognition will still be given at the end of the season.

A special Electric Ireland award will also take into consideration the difficulties experienced this year by players and communities off the pitch and will see recognition for one young Minor in the country who has gone above and beyond in their community during Covid-19.

“Electric Ireland is looking forward to championing this age group once more, particularly in what has been an extremely difficult year,” said Lisa Browne, Head of Marketing and Customer Insights at Electric Ireland.

Coming of Age

“This age group has already missed out on so many coming of age moments, and we are delighted to be shining a spotlight on their achievements, both on and off the pitch.”

“We are thrilled that they get to take part in the Electric Ireland GAA Minor Championships, and that we are there to support and celebrate them.”

“The Electric Ireland GAA Minor Championships are an excellent showcase of upcoming talent and are often where some of the biggest names of the GAA first make their mark as young players,” added GAA President John Horan.

“In this shortened season, Electric Ireland’s support of the GAA All-Ireland Minor Championships has ensured that young players, and their support circles, get the recognition that they truly deserve, and I look forward to seeing emerging young talent excelling on the field of play in the coming weeks.”

Sport for Business Partners