The Ladies Football All Ireland Club Championships are to be sponsored for the next three years by Currentaccount.ie, the banking service provided by the Irish Credit Union movement.

It is always good to announce a new commercial partner in sport but to do so in the midst of a pandemic is especially positive.

Currentaccount.ie will also sponsor the LGFA’s annual All-Ireland Club 7s blitz day and National Volunteer Awards.

There will be local and national activation and the partnership looks like a great fit given the community reach and ethos of both parties.

Motivation

We learn more about the motivation behind the sponsorship and the way it will be activated in today’s Sport for Business Daily Interview with CurrentAccount.ie CEO Seamus Newcombe above.

“Volunteer-run organisations like the LGFA and Credit Unions are at the heart of communities throughout Ireland,” said Newcombe.

“Both organisations are characterised by their non-for-profit ethos and the local community volunteers who give freely of their time to develop and enhance their services for their members.”

“Currentaccount.ie is delighted with this partnership with LGFA. Credit Unions and LGFA have a common purpose – to enhance the lives of members and communities and share similar values based on integrity, inclusiveness, fairness and innovation.”

Development

“With the recent introduction of the Current Account and Mastercard Debit Card, members can now do all their day-to-day banking through their Credit Union while supporting in a practical way the growth of this much trusted community-based service that is the Credit Union. And through this exciting sponsorship, they will also be supporting the continued development of the LGFA.”

“The sponsorship reflects our member Credit Unions’ commitment to supporting and strengthening local communities solely for the benefit of the people living in these communities.”

“These are challenging times for all of us in sport and business but currentacount.ie have shown incredible faith in the LGFA by agreeing come on board as sponsors – and I wish to thank them most sincerely for that,” said LGFA President Marie Hickey.

“We have been looking for a sponsor for our All-Ireland Club Championships for some time – and we believe that the presence of currentaccount.ie will take our competitions to a whole new level,” added CEO Helen O’Rourke.

“The LGFA and the Credit Union network are very much volunteer-driven organisations with, a shared ethos and values, and this new partnership is a wonderful fit for us.”

“We look forward to working with currentaccount.ie during the course of the three-year relationship – and it is most timely to announce our sponsorship on International Credit Union Day.”

Sport for Business Partners