BoyleSports have signed a two-year extension to their existing sponsorship deal with Coventry City Football Club. This follows on from a similar extension in recent weeks with near neighbours and fellow English Championship side Birmingham City
The newly extended Principal Partner agreement with Coventry will see the BoyleSports logo continue to adorn the front of the playing kit and replica shirts until at least the end of the 2022/23 season.
BoyleSports currently operates 350 shops in Ireland and the UK, including a strong presence in the English midlands where it recently added 19 shops to its estate.
“BoyleSports are thrilled to extend our existing relationship with Coventry City Football Club and look forward with great anticipation to another two years as their Official Principal Partner,” said BoyleSports CEO Conor Gray.
“This deal reinforces our commitment to the club and the wider Midlands area. Given our comparable ambitions, we believe there are some very exciting times ahead.”
“We’re delighted to announce the extension of our partnership with BoyleSports,” added Dave Boddy, CEO at Coventry City.
“It has been a difficult time for the country as a whole and the sports industry, so it’s great that BoyleSports have committed to us for a further two years, well ahead of the new season beginning, and I would like to thank them for their support.”
“They are a great company to work with and have been very engaging with our supporters too across social media. We look forward to continuing to work with them for the next two seasons.”
BoyleSports is among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners
