Littlewoods Ireland is on a mission to raise awareness of the style and the substance that goes with Camogie.
It is putting the sport front and centre of a TV ad campaign for the first time and pitching it as a sport that everyone should be interested in.
High energy and slick graphics complement the ad and we were joined today by Sponsorship lead Pippa Doyle to talk about the new season, the tight timeframe to prepare, the brand’s full commitment to the sport and more…
“We took a lot of learnings from last year and the reaction we got from the brand videos we did.”
“There was a process to cutting a 90-second film into a 30 second TV ad but it was worth it and this year will be one of our largest campaigns in the five years that we have partnered with the Camogie Association and the GAA. It’s very exciting.”
“We look at awareness and brand affinity and we keep a hawk-eye on those numbers.”
Watch the interview in full above.
Read more about the campaign here
And watch the new ad in our Daily Video here.
Littlewoods Ireland and the Camogie Association are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
Sport for Business Partners
