EA Sports has been named as the title sponsor of the FAI’s National Underage Leagues as the 2021 season prepares to get underway.
The gaming brand behind the iconic FIFA series have been long-time supporters of Irish football having been title sponsors of the League Cup since 2009.
This new partnership will see EA Sports sponsor all League, Shield and Cup competitions across both male and female academy systems.
With Government approval to return to play now in place, the new season will kick off on the week ending June 27th.
The Women’s National League has added a new tier at Under 19 level and all the underage Finals will be live-streamed, with full match commentary, on LOITV at the end of the season.
“We are very excited with the prospect of collaborating with EA Sports to further enhance the development of our League of Ireland academy system and we look forward to working closely with EA SPORTS in the coming years,” said Will Clarke, the newly appointed League of Ireland Academy Development Manager.
“I am delighted to welcome EA Sports on board as the sponsor of this crucial part of the League of Ireland structure,” added League of Ireland Director Mark Scanlon.
“This partnership will help strengthen the development of the game and further support the great work that League of Ireland clubs perform with young players as they progress through the game, and hopefully into first-team football with their clubs.”
“EA Sports are a globally-recognised brand, and through their popular FIFA video game series, they engage with millions of football fans on a day-to-day basis,” said FAI Partnerships Manager Conbor Cullen.
“We are looking forward to working with them to build the profile of what is a key area of the domestic game.”
“We have had a long-standing partnership with the FAI and we’re thrilled to continue our association by becoming the official sponsor of the National Underage Leagues,” said Jamie Salmon, EA Sports FIFA Marketing Manager.
“As the pipeline for aspiring young talent to move through the Elite Player Pathway this partnership reinforces our commitment to grassroots football. Through our collaboration with the FAI we look forward to continuing to support clubs, players and fans across the country.”
The FAI are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
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