In today’s Sport for Business interview, we spoke to Rob McEvoy, Head of marketing at Allianz.
We covered how and why Allianz got involved with the IPC and Paralympics Ireland over a decade ago; why it is such a special partnership and how it has ‘platformed’ the stories of some of Ireland’s greatest ever athletes on the world stage.
“It’s been a hell of a journey, and unique I suppose. The visibility of Para-Sport at that stage was nowhere near where it is now.”
“We felt it was a space that we could inhabit. There was no other brand talking about it and the inclusivity element was important in matching up to our own values as a global business.”
“I think it was important to get broadcasters on board. The broadcasting deals we sorted out back for London and then for Rio really made a difference in terms of visibility.”
We also looked at content creation, the use that was made of the extra time in the period between when the Games should have been staged and when they will be.
And we also touch on the possibility of greater involvement with the Olympic Games as well as the Paralympics…
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