Following an encouraging year of recovery for sponsorship investment in Ireland, estimated to reach €182 million by the end of 2021, ONSIDE and Marketing Institute Ireland are once again joining forces to host the sixth instalment of the “Who Won Sponsorship Series” on Thursday, 21st October 2021.
The ONSIDE and Marketing Institute Ireland virtual event includes a sponsorship focused review of this summer’s major occasions including the UEFA Euros, the Olympics and Paralympic Games, with learnings from key stakeholders including Peter Sherrard, CEO of the Olympic Federation of Ireland, John Seiler, Head of Sports & Gaming, Europe at The Coca-Cola Company and Declan McBennett, Head of Sport at RTE.
Paul Dermody, CEO Horse Racing Ireland Racecourses and Marketing; Jo Harrington, Head of Marketing Partnerships at Live Nation Ireland and Pasi Lankinen, previous partnerships strategist for FC Barcelona and current advisor to Manchester City will share their perspectives on the changing landscape and future of the relationship between sponsors and rights holders; how they anticipate flexing to meet the altered expectations of fans to enhance engagement; and what the future of live events might look like in the post-Covid world.
The San Francisco 49ers Chief Revenue Officer Brent Schoeb will share insights from the US on the impact of last year’s restrictions on revenue and how they are bouncing back. This session will look at impact on areas such as partnerships contracts, diversification of revenue streams, the cryptocurrency trend in sports circles and how the 49ers have upped their game in capturing fan and other data and putting the insights derived from that data to good use, especially to improve the fan experience at Levi’s Stadium.
All Star Panel
An all-star panel of leading Talent in Ireland including Tokyo 2020 Olympic and Paralympic Gold medal winners Kellie Harrington and Ellen Keane will also discuss how their achievements and how star power can make a meaningful difference to their communities and the Irish marketing industry.
“While sponsorship’s recovery from the pandemic impact is evidenced in deals doing doubling in H1 2021 vs. 2020, new rules have emerged among the players in action this summer,” said John Trainor, CEO of ONSIDE.
“Brands and rightsholders looking for a roadmap to the next round of sponsorship’s evolution will take lessons from this summer’s GAA Championships, the Euros, the Lions Tour, the Olympics and the Paralympics, as well as entertainment and cause-related activations to find ways to win with sponsorship in 2022.”
“We are looking forward to bringing together key industry leaders and practitioners, as well sharing key findings of a research-based ONSIDE assessment of Ireland’s top-performing sport and non-sport sponsorships this summer, to provide insights for those looking to grow their sponsorship potential in the next few years.”
“Building on our successful collaboration over the past six years, the ONSIDE / Marketing Institute Ireland ‘Who Won Sponsorship Series’ is back with an energetic and insightful look at the best sponsorship initiatives of summer 2021 with a great line-up of speakers,” added David Field, CEO of the Marketing Institute Ireland.
RTÉ Media Sales and William Fry are also on board this year as partners of the event.
The “Who Won Sponsorship Series 2021” event takes place on Thursday, October 21st and will be an online event
Tickets are priced at €35 for individual and corporate members of the Marketing Institute of Ireland or €60 for non-members and can be purchased here.
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