Damien Duff’s appointment as the first team manager at Shelbourne FC has been confirmed.

The club has just released a statement which reads:

“Shelbourne Football Club is delighted to announce the hugely significant appointment of former Republic of Ireland international Damien Duff as Men’s First Team Head Coach.

“The former Chelsea FC, Newcastle United FC, Fulham FC and Blackburn Rovers FC winger takes over our SSE Airtricity League Premier Division team having most recently coached within the Shelbourne FC Academy.

“The two-time English Premier League winner will begin the role with immediate effect as the Club prepares for the return of Premier Division football to Tolka Park in 2022.

“Having played 100 times for the Republic of Ireland as well as being a First Team Coach at Celtic FC and Assistant Coach for the Republic of Ireland senior team, Damien brings the highest pedigree to Shelbourne FC.

“With our Men’s U17 Men’s National League team having a successful season under his management, Damien has already helped progress young players to our First Team showing the same vision, passion for youth development and ambition our Club has planned.”

Others will write about the footballing importance of the news but there is also a significant impact likely to come on the commercial side.

The Dublin club is steeped in tradition and is preparing for a move to ground share with near rivals Bohemian FC at a redeveloped Dalymount Park.

It is in good company in the SSE Airtricity League in being run by progressive management teams whose ambition extends beyond the local while remaining strongly rooted in the community.

That mix of grassroots engagement through to the potential of European level competition will transform the League over the coming years and in a single stroke of a pen, Shelbourne have moved into pole position to benefit from the greater levels of commercial interest that will follow.

We are aware of other initiatives that will be coming to light later this month that will add to the lustre surrounding the club.

Exciting times.

 

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