The BKT United Rugby Championship has completed a hat-trick of sponsorship announcements with the confirmation that OFX, an international money transfer and foreign exchange services provider, has become the league’s ‘Official Currency Exchange Partner’.
Across the initial three-year partnership, OFX will provide foreign exchange services to the league while also using their rights as an opportunity to build awareness across key European markets through various channels including broadcast, digital content and brand activation.
OFX recently announced the establishment of a European HQ in Dublin as part of its ambitious plans to grow business and market share in Ireland and Europe. With its Head Office in Sydney, it also operates from Aukland, Hong Kong, Singapore, San Francisco, Toronto and London.
“We are delighted to be partnering with the BKT United Rugby Championship at what is an exciting time for OFX in Ireland and Europe,” said Maeve McMahon, CEO of OFX Ireland, and Growth Leader for Europe.
“This opportunity comes at a time when we have ambitious plans to build our brand awareness and grow our international money transfer and foreign exchange services business across Ireland and Europe.”
“The partnership with the league is a great match for OFX. They share many of our core values including driving innovation, diversity and the unrelenting ambition to excel.”
“We’re excited to see this new partnership with OFX come to life,” added Martin Anayi, CEO of BKT United Rugby Championship.
“With our league spread across so many territories, bringing in an Official Currency Exchange Partner such as OFX is a very natural fit and will help our business thanks to the services they provide.”
“We’ve seen a major uplift in our broadcast audiences and a consistent rise in our social media metrics since rebranding the league and expanding further into South Africa. We believe we can provide OFX with a great platform to grow the awareness of their brand and tap into audiences that really matter to them.”
Over the past two weeks, the Championship has unveiled BKT as the Title partner for the Northern Hemisphere side of the tournament, Qatar Airways as a global partner and now OFX.
The action gets underway this weekend.
