We were live last night from the 15th Annual European Sponsorship Awards in London.

30 different Irish campaigns were up for 40 potential awards at the uber-prestigious Awards.

It was a sparkling night with 17 awards including hat tricks for Sky Ireland and the FAI. We are going to need a bigger plane…

 

Irish brands and right holders have had an incredible level of success at these awards over the years and the event last night in the heart of London brought together a who’s who of those who are leading the way in mastering sponsorship in all its forms at a truly global level.

We are particularly proud of the fact that no fewer than six of our main partners in Sport for Business – AIB, AIG, Bank of Ireland, PwC, Sky and Allianz have all been shortlisted as well as work from Aer Lingus, Legacy Communications, the GAA, Dublin GAA, Future Proof Media, Bord Gais Energy, Energia, SSE Airtricity, the FAI, Leinster Rugby, the IRFU, Virgin Media, Whoop, Core, Wilson Hartnell and Teneo, all of whom we are pleased to count as longstanding members.

The full listing of the Irish campaigns to be shortlisted and to have won is as follows.

Aer Lingus and Legacy Communications College Football Classic (PR)

AIB and GAA – Tough Can’t Quit (Talent, Best Use of Content)

AIB Home of the Year (Media) COMMENDED

AIG and Dublin GAA (Sport €1M+)

AIG Effort is Equal (Talent)

AIG and Future Proof The Neuroscience of Sponsorship (Measurement, Cutting Edge Technology)

AIG Support 4 Drummo (Talent, PR, Purpose and ESG) HIGHLY COMMENDED

Allianz and Women’s Aid (Purpose and ESG) WINNER and Special Mention in Sponsorship of the Year

An Post Irish Book Awards ‘Everyone a Reader’ (Arts and Culture) WINNER and Special Mention in Sponsorship of the Year

Bank of Ireland and Business to Arts Begin Together (Arts and Culture)

Bord Gais Energy State of Play (Talent, Purpose and ESG) WINNER

Circle K Here for Ireland (Sport <250K) HIGHLY COMMENDED

Energia AIL A 30-Year rugby Legacy (Talent, Best use of Digital Channels) HIGHLY COMMENDED

Energia Get Ireland Growing (Purpose and ESG) HIGHLY COMMENDED

Just Eat Ireland and Leinster Rugby DNA in Talent (Talent)

Mcdonald’s and 2FM Breakfast (Media)

PwC and GAA 50th All-Stars (Event of the Year)

PwC Ireland and Image (Media)

PwC The Climate of Business (Purpose and ESG)

Sky Ireland and FAI Outbelieve (Best Use of Content, Best Newcomer, Sport <€500K) WINNER in All Three

SSE Airtricity and FAI A Common Goal (PR, Best Use of Content, Purpose and ESG)

SuperValu and the GAA #CommunityIncludesEveryone (PR)

SuperValu Tidy Towns Save the Bees (Purpose and ESG) HIGHLY COMMENDED

Teneo Sports Advisory (Agency of the Year) WINNER

Three Sponsorship of Electric Picnic (Music)

Thee and 3Olympia Theatre (Arts and Culture)

Triton Lake and Irish Rugby Sevens (Best Newcomer)

VHI More than Running (Event of the Year) WINNER

Virgin Media and McDonald’s (Media)

Whoop and Giro D’Italia (Media, Cutting Edge Technology) WINNER in both and WINNER of Sponsorship of the Year

We were privileged to be a judge in the Best of Europe category and we can vouch for the fact that these are the toughest and most contested awards we have ever been involved in.

Nothing was easily won which makes the success all the sweeter.