AIG Insurance has launched a new digital and social campaign ‘The Essence of Dublin GAA’ in support of their sponsorship of all four codes of Dublin GAA, and the brand’s overarching ‘Celebrating Support’ summer campaign, which reflects on the brand’s decade of supporting the teams.
Created by Legacy Communications, the creative is based on, and features, real fans and their insights, covering what makes ‘blue blood’, including talent, work ethic, the craic and fun, and of course the supporters and players.
“Dubs just love being from Dublin” is one of the lines that stands out.
It is a love letter to the past ten years through which AIG has been present on the shirt of an incredible run including six All-Ireland Titles in a row for the Men’s Football team and four titles for the Women’s Footballers
The video was directed by Gar O’Rourke for Roamer and the voiceover is done by the irrepressible PJ Gallagher.
