Cadbury and FAI Sign Three Year Extension on Support for Women’s Football

The FAI and Cadbury Ireland have today announced a three-year extension to their partnership supporting women’s football and the Republic of Ireland Women’s National Team.

The extension will see the brand continue to encourage engagement, participation and visibility in the women’s game from Grassroots to international level through their Cadbury Supporter And A Half campaign.

Since the partnership began in October 2021, Cadbury has directly supported over 50 Grassroots clubs with training and facilities support including training sessions with team captain Katie McCabe and members of the Women’s National Team, Coaching the Coaches sessions with FAI officials, direct financial support to clubs including its Grounds For Change campaign which gave equipment and upgraded pitches to 3 clubs in Donegal, Dublin and Cork, as well as nationwide marketing campaigns and many more prizes to help clubs drive women’s football.

“At Cadbury, we are committed to supporting women’s football from grassroots to international level so are delighted to be renewing our partnership with the FAI today,” said Managing Director of Mondelez Ireland, Eoin Kellett. “We’ve seen the Irish Women’s National Team go from strength to strength this year, from qualifying for their first major tournament in Australia to continuing to succeed in the recent Nations League campaign.”

“Cadbury is a brand aligned with generosity, and Cadbury Become A Supporter And A Half carries the essence of that,” added Eileen Leahy, Brand Manager for Chocolate and Football at Mondelez Ireland.

“The aim of our campaign has always been to spotlight women’s football at all levels and drive participation nationwide.”

“We are delighted to be continuing our partnership with Cadbury Ireland,” said FAI CEO Jonathan Hill.

“It is increasingly important for us to have partners who not only support our Ireland Women’s National Team, but women’s football at all levels and that is exactly what Cadbury has done with this campaign.”

“We are looking forward to continuing our working relationship with Cadbury to help encourage more women to get involved in the game and inspire the next generation of girls.”